Downtown from behind

A few years ago a colleague of my husbands quit her job as a sales rep and set off for New York to follow her dream. The idea she had at that point wasn't what she is now known for today. Bridget Fleming moved to the Lower East Side from Australia in 2008. It was there that the photographic project downtownfrombehind was born.

DFB is a photographic project capturing subjects from behind riding their bike on every street, some 200+ streets, avenues and lanes below 14th in New York City. The concept is an environmental portrait for each street and its subject. The goal to highlight a unique set of individuals who have had an impact, previously or currently on downtown New York City, making downtown what it is today.

Subjects photographed to date have included designers, musicians, artists, restaurateur, entrepreneurs, hoteliers, academics and celebrity activists.

As well as highlighting some of downtown’s most dynamic individuals in their respective fields, downtownfrombehind is passionate about sustainability and a greener environment. downtownfrombehind supports Little Ambitious; a philanthropic initiative supporting Young Designers & Inventors who are focused on green innovation that will have a positive impact on our environment. Design Will Save The World.

I just love the guy with the flowers.

downtownfrombehind.tumblr.com